DigiFest Postcard
Variable Data Design
This project aimed to create a variable datapostcard for DigiFest Spring 2024. Done using Data Axle Reference Solution tocreate a database based on a variety of industries with potential interest inDigiFest. The said database is split into three categories with twosubcategories. Allowing for a total of 6 variations of the same postcardtailored to the industry and gender of the receiver with XMpie. Design conceptswere used to represent DigiFest’s transformative nature. Using abstract imageryin tandem with imagery of the intended industry and gender.
